We were commissioned to design and implement branding for a new company that reflected three areas of this online retailer. The website needed to be able to showcase top brands like Skagen Watches and Nick Hubbard Jewellery, and the design needed to reflect this in its visual form.
This was an unusual brief, in that Rock 34 is three quite diverse businesses rolled into one. Fundamentally it is an online jewellery retailer; specialising in bespoke jewellery. However the company is also involved in commissioned fine art and antiques, together with a retail consulting arm. We needed to include the amount of years that the business had been trading within the brand identity together with a sub descriptive pointing to the overall concept of lifestyle.
A two year marketing strategy was put in place to help position the brand in each specific market place sector. Online promotions, advertising campaigns and web promotional offers were scoped out in a comprehensive marketing matrix, highlighting specific targets and dates. These were constantly reviewed at the quarterly management meetings by ourselves and the client.
Rock 34 had a need for the following...
SEO and Submissions
Email and Hosting
Bespoke Newsletter System
Design and Print
Point of Sale
IT and Support
Testimonial - "Linxdesign perfectly interpreted my brief. It was an eye opening experience for me as I was invited to contribute my thoughts throughout the whole procedure from concept to completion. I would never have believed the amount of time and effort that goes into producing a new logo! Great guys to work with, who turned something quite daunting to me, into a fun, informative and creative process." - Robert Carr - Rock34